concept statement

What is HomeGoods and how are we able to offer the best home fashions for less, every day. This statement includes information about our stores, merchandise selection, customer service and why HomeGoods is relevant in today's marketplace.

HomeGoods is an off-price chain of retail stores catering to today's fashion-driven consumer who understands and demands quality products at great prices. HomeGoods was created by the world’s largest off-price retailer, The TJX Companies, Inc., to provide today's consumer with a markedly different approach to shopping for home fashions. 

Store Concept
HomeGoods showcases an ever-changing assortment of high quality, unique home fashions from around the world, including the finest home basics, and brand and designer names, in an easy-to-shop environment – at prices 20 - 60% less than finer catalog, specialty and department store prices, every day. 

HomeGoods offers shoppers a dynamic shopping experience--with new merchandise arriving in-store all the time at wallet-friendly prices, there is always something new to see, making the shopping experience surprising, exhilarating and fun. 

Product Selection
HomeGoods buyers travel the world to find the most exciting and unique merchandise available -- many of the same items seen in high-end catalogs, specialty and department stores. 

Through innovative buying approaches and positive vendor relationships, HomeGoods is able to offer a wide assortment of high-quality goods and provide shoppers with a vast selection of unique merchandise along with substantial savings.  HomeGoods receives new merchandise every week from around the world, so that stores are always fresh and exciting. There are 40,000 units in any given store at any given time.

Decorating is Self-Expression
The home and how one chooses to decorate it, has emerged as a significant form of self-expression. With the ongoing popularity of entertaining family and friends at home, creating a space that is a unique reflection of oneself is thriving and HomeGoods is uniquely positioned to respond to this trend.

“Today’s savvy consumers want shopping options that allow them to create a luxurious home environment, that doesn’t cost a fortune and showcases their own unique sense of style,” explains HomeGoods spokesperson Robyn Arvedon.  “HomeGoods fills a void in the home décor marketplace as the only off-price store in the country dedicated to home fashions with an incredible selection of unique merchandise for every room in the home and for every style at outstanding values.”

Customer Conveniences
HomeGoods is a one-stop shopping destination, where customers find exciting home décor options for every room in the home and in every style.  Stores feature a spacious environment with bright, wide aisles, and merchandise that is coordinated by department for ease-of-shopping.  Merchandise vignettes can be found throughout the store showcasing decorating ideas and trends. HomeGoods customer service conveniences include:  friendly and helpful HomeGoods associates, liberal refund policies, debit sand credit card acceptance, seasonal gift cards for purchase, and fast, efficient checkout procedures.